At the beginning of June 2021, the National Hockey League (NHL) announced a new partnership between themselves and OlyBet, a flagship betting brand run by the Olympic Entertainment Group. In this announcement, it was revealed that within the Baltic region, OlyBet will be the official sports betting partner of the NHL.
During this partnership, the betting brand will be making use of official NHL branding in an effort to boost the collaboration between the two organizations. The official NHL branding will be used in almost 100 casinos, food and beverage areas, and hotels within Lithuania, Estonia, and Latvia. Not only that, but the promotion extends far beyond these physical establishments, as OlyBet will also be using the official branding within its digital assets.
Since OlyBet has been named the NHL’s Official Sports Betting Partner, the betting brand will also get to benefit from premier marketing opportunities provided by the NHL’s digital and social media assets. As you can see, OlyBet and the NHL have a give-and-take partnership that both mutually benefit from. The opportunities don’t just end there, though, as OlyBet will also be promoting events related to the NHL, such as international events like the NHL Global Series, the Stanley Cup Playoffs, regular-season games, and more.
According to NHL’s Vice President, John Lewicki, it seems that the NHL is excited about this partnership. In fact, he even said that the NHL family was “thrilled to welcome OlyBet.” This partnership benefits both parties in more ways than one because the Baltics region has a plethora of loyal NHL fans, which means that by working with the most popular sports betting brand in the area, the NHL now has ample opportunity to boost fan engagement significantly.
On the other side of the spectrum, this partnership benefits OlyBet too because of the massive passionate fanbase within this region of Europe, which means that serving as the NHL’s official betting partner will allow them to rake in even more bets, and consequently, more income.
Through this collaboration, sports fans will be able to participate and engage even more with their favorite sport such as ice hockey, which is incredibly popular right now. Plus, fans will gain access to more local events, live broadcasts, games, and more—allowing them the chance to experience top-quality betting within Europe.
Live Betting With OlyBet
So, what features can sports fans expect from OlyBet? For one thing, they can participate in live betting, which is one of the most popular forms of betting. This is why OlyBet created a special section just for in-play wagers. No matter what kind of sport, fans will most likely be able to place live bets, as OlyBet has over 30 different kinds of sports available—including eSports, football, snooker, tennis, and a whole lot more.
In this section, you’ll see the available markets in the middle of the page. The odds are changing constantly, which is why you’ll most likely see the odds shifting all the time, with either a red or green arrow functioning as an indicator. Plus, the betting brand regularly updates the live stats and the live score, allowing you the chance to remain up to date about how the game is going.
If you’re feeling lucky and decide to bet on more than just one match, OlyBet gives you the chance to monitor both live matches simultaneously. To do so, you simply have to click on the Multiview option—this feature allows you to add and keep track of up to four live events.
Thinking about betting via OlyBet? Then you need to gain a better understanding of how its betting features work.
OlyBet allows you to Cash Out through several ways, which we’ll explain more below:
- Partial Cash Out: With the Partial Cash Out option, you can use a slider to choose how much money you want to cash out. From there, you can receive a part of your bet, and using the rest of the amount, you’ll be able to stay in the game.
- Auto Cash Out: If you don’t have the time to constantly monitor the game due to being too busy or you have other things to do, this option allows you to set a specific sum. If you do so, the game will automatically close as soon as you reach that set sum.
- Regular Cash Out:
As you may or may not know, the most challenging bet you can place is the System Bet. This is because this kind of bet needs you to accurately calculate your combinations, and you’ll need to make use of arithmetic to do so. Fortunately, OlyBet has a System Calculator you can use for this very purpose. With this calculator, you can easily and conveniently make a winning bet without having to manually calculate yourself.
Gamblers have the option to book their betslip and confirm it for a later time. By doing so, you have the opportunity to review the game’s statistics first and allows you to delete your selections or change it up before making the final confirmation.
Sadly, punters don’t have the option to check the Live Streaming feature because this is only available to the eSports bettors. For every other game, they’ll have to use the Match Tracker feature if they want to keep track of the live play and remain updated with what’s going on. This feature showcases an animated representation of the game.
NHL fans within the Baltic region, especially those who enjoy making bets, will surely be overjoyed to know about this new partnership between the NHL and OlyBet. The sports betting brand is one of the best within this region in Europe, and punters will definitely enjoy all the features that will be made available to them once they start betting through OlyBet.
Without a doubt, both the NHL and OlyBet will be able to reap significant benefits thanks to this partnership. Both parties will promote each other in a variety of ways, which will boost their name and reputation not only in physical establishments but in their respective digital assets too.