Tablecloths, generally seen when people are entertaining guests at home, have now become a highly effective promotional tool in the hands of smart marketers looking for an opportunity to cut through the clutter and attract eyeballs. It is the reason why nowadays you will see tables at various events and functions events fitted with tablecloths carrying the brands of big and small businesses along with compelling messages encouraging you to do something or the other. Some of the events where you are likely to encounter promotional tablecloths:
Charity fundraisers: If your business is associated with the local community or even a specific charitable organization, you may wish to hold a fundraiser to help support its activities. Having a presence at the event with a table dressed in your brand colors and sporting your logo will help the audience to know your association and raise your brand awareness in the community.
Church events: It can be strange to think of a church getting into the fray of marketing, however, such is modern-day life that even places of worship need to publicize upcoming events so that their parishioners can block their dates and attend.
Tradeshows: Tradeshows present a very good opportunity for businesses to display their products and services to potential customers. They are also great for networking with other companies in the same industry. However, given the scale of some of the more popular trade shows, it can be a challenge to catch the attention of potential customers. It is why along with attractive banners, promotional table covers work very well to raise brand awareness and make your booth more inviting.
Seminars and workshops: By holding seminars and workshops, you can educate people about the latest trends in your business and industry. These events are also effective for elevating your status in the industry.
You can either conduct the seminar by yourself or participate in one organized by someone else. A tablecloth with your brand and tagline printed on it can boost your brand awareness. Seminars and workshops are great places to acquire new knowledge and skills, according to Tomorrows World Today.
Career fairs: It can be quite a challenge to attract talent due to the competitive nature of the market, especially if you are a small business. To get quick and easy access to qualified talent, you can think of participating in career fairs that are help regularly by both universities and commercial organizations. In addition to well-designed and informative company literature, you can stand out and attract visitors by setting up a booth with an attractively designed backdrop and table covering.
Product launches: When companies are ready to hit the market with a new product, it is customary to have a product launch event attended by potential customers and the press. While you will dress up the venue with banners, posters, and flags, using a promotional tablecloth can give you valuable mileage, especially in the pictures shot by press photographers.
As is evident, the use of promotional tablecloths is extremely varied and limited only by your imagination. Because they are positioned in a high visibility area, they are very effective in attracting eyeballs to your cause and brand.