Visuals are crucial for developing a memorable brand, but when you’re in the automotive industry, you can’t settle for basic photos. Booking a professional automotive photographer to get studio quality shots is the ideal solution.
If you’ve never hired a pro to get the visuals your brand deserves, here are several reasons to give it a shot.
1. Stand out from the iPhone crowd
Yes, iPhones can take exceptionally good photos, but there’s more to photography than just snapping a high-quality image. Without proper lighting and knowing how to frame shots from different angles – and knowing which angles are best for vehicles – a high-quality photo isn’t going to stand out.
Studies show that 75% of people make judgments about a business’ credibility based on visuals. That means you can’t afford to use basic images. When everyone out there is using the same natural light and an iPhone, the actual make and model of each car may differ, but all the photos end up looking the same. In most cases, you can’t look at a photo of a car and know whose brand it belongs to.
When you hire a professional photographer, you’ll get studio-quality photos that people will be able to identify just with a glance. For example, when you look at the photos created by Los Angeles car photography studio Visualize Ventura, the difference is clear. Professional photos taken in a studio are set apart. No iPhone photos come close. Pro photography is the only way to create an elevated first impression and a distinct visual identity that aligns with your brand’s personality.
2. Full control over lighting and details
Proper lighting transforms automobiles into art. A controlled studio allows pro photographers to capture every tiny detail that matters, including stitching, curves, and even reflections without having to battle the unpredictability of sunlight.
Studios make it possible to create consistent lighting, which makes it possible to eliminate harsh shadows and glare for as long as you need to complete your shoot. With soft box lights and directional LED strips, a pro photographer can accent leather stitching and metal finishes to create an impressive collection of photos.
And when it comes to the “wow” factor, a professional photographer will know exactly how to shape the light to make colors look richer and deeper to avoid that washed out look.
3. A faster, weatherproof workflow
Sometimes outdoor shots are nice, but you’re always at the mercy of the weather. Cloudy skies and rain can delay your shoots. With a studio, you get reliably booked without having to worry about being rained out. There could be heavy wind or a snow storm outside and you’ll still get pristine photos of your vehicle in the studio.
When you use studio photography regularly, your shots will look consistent and keep your brand image aligned throughout all your campaigns. The cost will also be predictable since you won’t need to worry about delays or reshoots due to bad weather.
4. A boost in perceived value
High-quality images tell people you’re an expert in your niche. Consumers tend to trust high-end visuals and are willing to pay more when brands use polished visuals (even if you’re a car influencer). For example, if you’re selling vehicles, listings with professional photos sell faster and at a higher price. If you’re using cars as part of your brand image to sell your services, people will be more willing to buy from you when your images convey a higher value.
Cars don’t automatically convey luxury, class, and value. Even if you’re selling a Lamborghini Huracán, you can’t just snap a few photos and slap them up in an ad. Poor quality images (or even just casual shots) of an exotic car will make people wonder if there’s something wrong with it, and the true value of the car won’t be reflected. For example, check out these Lamborghini photos and notice how they look more like the kind of photos you’d post in a Craigslist ad. They work for the article, but they’re not ideal for building an elevated brand image.
Invest once, benefit forever
Professional studio photography will elevate your automotive brand above those who are convinced their generic iPhone photos are good enough. If you want people to trust your brand and buy from you – regardless of what you’re selling – book a studio session to get stunning photos of your vehicle.
With perfect lighting and a pro behind the lens, your elevated shots will help your brand rise.