If you are organizing a vintage car show, you probably have a lot on your plate. You need to find people to bring their cars, find the right venue, and arrange for some engaging activities. In addition, it is a good idea to involve car experts and popular people in this niche.
As vintage cars are a hobby, you need to make sure you are targeting the right niche with your organizing and marketing efforts. Speaking of marketing, your show will not get much footfall if you don’t promote it properly. So, make some effort to promote your vintage car show so that you have a successful run. Here are a few fun ideas you can use.
Make some fun posters
A vintage car show is the perfect opportunity to be creative with your posters. Put up car posters around your area, with pictures or old illustrations of the vintage cars that will be there. Use the templates on PosterMyWall to get the layout right and add these images.
Make sure your posters also have all the relevant information about your show, such as the date, time, venue, and entertainment on offer. Also, share these posters online on your website and social media platforms.
Join car enthusiast forums
Hobbies like vintage cars have a niche audience, which is also in constant contact. So, you can find numerous vintage car forums across social media platforms like Facebook and Reddit. Join these forums and participate in discussions there.
Once you’re in these forums, market your vintage car show and let people know what to expect. Also, encourage them to participate with their own cars. This hyper-targeted approach will give you the best conversion rates, as these people are already looking out for events like yours.
Utilize social media
Social media is, of course, one of your strongest marketing tools. Set up event pages on the platforms that let you do so and add registration links for your car show. Put up regular posts about your event, and give people teasers.
Make sure you are responsive on social media and reply to any comments and messages you get. Also include a few automated replies for common queries like date, time, venue, and schedule. Also, let people know if they need to buy tickets or register for your event before seats fill up.
Do a driveby display
Take a vintage car you have and put a poster or banner on it to promote your event. Drive this car through town and make stops along the way to talk to people and encourage them to sign up for your event. Target crowded areas for this strategy, especially where you know car enthusiasts will be present.
This will pique people’s curiosity, and they’ll be interested in seeing more vintage cars. This will let you pull in your niche audience and also generate interest in a newer, younger audience. Take a few flyers or brochures with you on these rounds to give out to people around town.
Share teaser videos
Shoot a few videos of the vintage cars which will be there at your show. Give glimpses so that people are intrigued and want to come see the cars for themselves. Also, share teaser videos where you talk about your event, give a hint at the activities on offer, and generate a sense of urgency for people to sign up.
The messaging for these videos should let your audience know that they need to sign up soon or they’ll miss out on something great. Share these videos across your social media platforms and on your website.
Run an email campaign
An email campaign is an important part of your marketing efforts. So, plan one out in advance. Include a teaser email, an invite email, and then one with more details. Then, once your event is closer, send out reminder emails.
These emails should hype up your recipients. So, add attractive images, videos, and engaging content. Also, work on your subject lines so that people actually open up these emails to read them. Track the data for these emails so that you know how to alter your strategy along the way.
Set up a contest
Often, you need to offer more than just a show to get people to come to your event. So, reel them in with the prospect of winning a prize of some sort. Set up a contest at your vintage car show, with some appropriate prizes on offer, like car accessories or a free maintenance service.
Make sure you market this contest across all your promotion mediums. This will make it more likely for people to participate in an engaged manner. A good idea for a contest is to have people send in pictures of their cars and give the prize to the one with the most votes. You can also keep things simple with a spin-the-wheel contest or a lucky draw.
In conclusion, there are many ways to promote your upcoming vintage car show. So, get started and bring those car enthusiasts together for a great time!