The wording of your ad determines whether people buy your vehicle or not. Readers are looking for words to convince them that your car will deliver value for money. Hire a professional writer and pay for an essay or description to clear more time on your schedule.
Vehicle descriptions are supposed to capture the condition of the unit on sale accurately. Respond to the concern of the buyer by answering such questions as the color of the vehicle on sale, fuel consumption, safety, and rate of acceleration, among others. Here is a guide on how to write the best vehicle description when selling a car.
Review the vehicle
Do not write the description from the blues. Visit the yard to see the actual vehicle you will be describing. Alternatively, you can use images and videos to give you an idea of the vehicle. The review helps you to create a personal relationship with the vehicle. You can now describe it from a first-person perspective, making your writing more passionate and relatable.
A personal review helps you to avoid reliance on third-party descriptions. For instance, you can get the actual color, series, and model without an ounce of doubt. Further, you avoid writing a generic description that the reader can find anywhere else. The description is more believable if you have had a first encounter with the vehicle.
Research the vehicle
Read more about the vehicle beyond what the seller is saying. Manufacturers provide a lot of information about the vehicles they release to the market. This information is impossible to deduce by just looking at the vehicle in the yard.
Read about manufacture dates, engine power, acceleration, and rate of devaluation. You might discover that the vehicle is a much-sort-after model yet you thought it was your ordinary car. Use manufacturer descriptions and expert opinions to shape your description. The details help you to paint a better picture of the vehicle on sale.
Grab the attention of the reader
Loop in the reader from the first word. Grab his attention so that he can fall in love with the vehicle immediately. It is the only way you will sustain interest in the description to the end.
You grab the attention of a reader by saying words that make sense. Evaluate your audience to know the words that would most appeal to their senses. For instance, the reader may be looking for a first car, sports car, cargo, luxury, or vintage, among other vehicle options. The first few words will determine whether the reader takes the desired action of inquiring about the vehicle on sale.
Use buzz words
Each buyer is looking for very specific elements in a vehicle. A businessman is looking for carrying capacity. A sports car enthusiast is looking for engine power and acceleration. A vintage car lover is looking for special editions and classic cars. Pack your description with words that answer vehicle buying questions for your target readers.
Buzz words must be accurate. It explains why you need to visit the vehicle yard as well as research manufacturer descriptions. The buzzwords resonate with the desires of vehicle buyers and will also grab their attention. The words make your description memorable, helping potential buyers to identify their desires in the vehicle you are selling.
List manufacturer upgrades that other similar models may not have
Manufacturers release special editions and anniversary models from time to time. Such features are very important for buyers because they indicate more value for money. Highlight them to give your description an edge over anyone else who could be selling a similar model.
It is at this point that you highlight the awards the vehicle has won. For instance, it could have participated in the rally or was voted as the best in its category. Give a reason for the buyer to buy that specific model compared to any other above or below it. You raise the profile of the vehicle above all others in the series, making it the vehicle of choice.
Highlight owner upgrades
Owner upgrades only apply when selling a used car. The upgrades refer to additional features that enhance the performance or appearance of a vehicle different from what the manufacturer offered. These upgrades must be legal and insurable.
Owner upgrades include the addition of better wheels, interior upgrades, lighting, color, and suspension, among others. The upgrades raise the performance and appearance of the vehicle, making it more attractive to a particular class of potential buyers. While they might increase the price, it means that the buyer is getting more value than buying a plain car.
Appeal to the lifestyle of the buyer
Vehicles define the lifestyle of buyers. Take advantage of such preferences and highlight the lifestyle that is befitting the vehicle you want to sell.
An example is the lifestyle of a college student. The student would be looking for a fancy car to make a class statement in college. A CEO on the other hand would be looking for an executive look. For an artist, like a musician, the target is a flashy or luxurious car. Describe the vehicle using words that make it fit into these descriptions. The descriptions resonate better with the target market.
Keep it relevant
Hit straight to the point in your description by being relevant. Honesty is especially crucial when describing a vehicle. While you use hyperbole and buzzwords, they must capture the actual condition and performance of a car.
Readers search for vehicles on other platforms. They even check details on manufacturer websites. In case they find inconsistent information, they will abandon your site, branding it as dishonest. Only provide the relevant information and be honest about it. You could be sued for providing inaccurate information that misleads a buyer into buying the vehicle.
Vehicle descriptions do not give room for creativity. The description must be accurate, informative, and precise to capture the attention of potential buyers. An engaging description ensures that your reader gets to the end of the article and takes the desired action.